The Redwood Empire Association has proudly served the North Coast region for over 80 years. Long before the Golden Gate Bridge was built the Redwood Empire Association was formed to attract travelers to California's majestic North Coast. The Redwood Empire Association represents nine counties: San Francisco, Marin, Sonoma, Napa, Mendocino, Lake, Humboldt, Del Norte, and Josephine County, Oregon. The North Coastal Counties Supervisors Association, Caltrans, Golden Gate Bridge District as well as private industry and the executive directors of county destination marketing organizations hold seats on the Redwood Empire Association Board of Directors.

One of the main goals of the Redwood Empire Association is to promote, market, and support the "North Coast", and is in the unique position to be California's official Regional Destination Marketing Organization. Redwood Empire Association operates the North Coast Visitors Bureau in partnership with the California Welcome Center at PIER 39 in San Francisco. North Coast Specialists are on staff seven days a week to assist visitors traveling the North Coast.

Whether visitors have a passionate concern or a passing curiosity in the mysterious California and Southern Oregon redwoods, the Redwood Empire Association has been providing information and travel assistance since 1927.